Rita Clifton

•  

  Keynote Speaker
  Topic: “Pro Logo.”

  Why it’s important (and sometimes so difficult) for every creative business to help organisations of all shapes and sizes understand what decent branding can really do for them, and how to persuade clients to invest properly in good work

  Biography:
  Rita graduated from Cambridge and began her career in advertising.  She worked at Saatchi & Saatchi for 12 years, becoming Vice Chairman and Executive Planning Director in 1995.

  In 1997 she joined Interbrand, the world’s leading brand consultancy, as Chief Executive in London; in January 2002 she became Chairman, and is stepping down after ten years to do independent speaking and writing, as well as extend her burgeoning non-executive portfolio.

  Rita is a speaker and media commentator on all areas of brands, reputation, sustainability, marketing and communications around the world, and is a regular contributor to CNN, BBC, Radio 4 and the Financial Times, as well as appearing on Any Questions?  She has been described as ‘the doyenne of branding’ by Campaign magazine, and ‘the brand leading the brands’ by the Daily Telegraph… Her writing has included the book ‘The Future of Brands’, and The Economist book ‘Brands and Branding’.

  She is a non-executive director of Dixons Retail plc and of Bupa, and also chairs Populus, the opinion pollster to The Times.  She has been a member of the Government’s Sustainable Development Commission and is on the Assurance and Advisory Board for BP’s carbon-offset programme ‘targetneutral’.  In 2006, she was appointed Visiting Professor at Henley Business School, and as a trustee of WWF (Worldwide Fund for Nature) in 2007.  She was invited to be President of the Market Research Society in 2010, and her latest appointment is as Chairman of The Conservation Volunteers, the leading conservation volunteering and social enterprise group.

  Last, but certainly not least, Rita has two daughters.

  View all speakers